VRM Businesses
Companies providing VRM Services to Businesses
- Parity Communications -- Creating a new way to grow your business using i-cards. i-cards remove the friction restricting e-commerce with a user-centric customer-friendly connection that is increasing conversion rates and building a persistent customer relationship.
- Right Side Up -- (UK) ‘Person-centric commerce’ is set to transform how individuals and organisations interact and transact, and change the way our economy works.
Companies driving VRM Services
Companies embracing VRM Principles
- E-Lance One of the first companies to offer buyers the ability to post a project and have vendors bid for it
- Lending Tree Allows banks to bid for customer's loans
- Clickshare Service Corp. -- System for federated authentication of users across multiple independent sites. Users can register with any number of participating service providers and selectively control amount and type of information about them to a vending website. Includes capability to log and aggregate transactions. Attention data owned by the service-providing site where user has home registration -- not Clickshare or the vending site. Clickshare's role is limited to authentication and logging; it does not own any customer relationships itself.
- Challenging the implicit (Web 1.0) assumption that personal data is the exclusive property of the vendor. Enables individuals to selectively share their information with vendors, to get the best response from those trusted vendors.
Vendor/Product Comparison Sites
- Sites like Froogle and others that aggregate product pricing/availability information are conceptual ancestors of VRM.; By implicitly forcing vendors to compete more directly on price and service (all vendors' prices, and often vendor rankings, are displayed together for the person seeking the item or service to evaluate), these sites offer seekers a first, crude tool for Vendor Relationship Management.
- Connect4Growth works in the corporate environment. Uses the term VRM, too.
VRM Maturity Model Framework
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